Think Before You Pink

Posted: November 18, 2014 in Home
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The masses truly believe that by donating and supporting the “pink movement” they are supporting a good cause….but, you should really “Think Before You Pink”.

Charlotte Haley, now 68 years old, wanted to put the National Cancer Institute on notice, after her mother, sister and daughter had Breast Cancer. She folded salmon coloured ribbons and attached a card saying: “The National Cancer Institute annual budget is $1.8 billion, only 5 percent goes for cancer prevention. Help us wake up our legislators and America by wearing this ribbon”.

Estee Lauder approached her and loved the idea of the ribbon and wanted to join forces with her to raise money for Breast Cancer, while promoting her toxic perfumes and skin products. Well, Charlotte quickly saw where that was headed and refused her offer. Estee Lauder stole the ribbon idea and changed the color to pink….and you know the rest of the story.

If we add more depth to this picture, zoom into the link between the Breast Cancer Awareness month and the mega pharmaceutical company Astra Zeneca and Imperial Chemical Industry who initiated this yearly campaign.

I think Dr. Samuel Epstein, a medical researcher of occupational and environmental medicine at the University of Illinois School of Public Health says it best:

“This is a conflict of interest unparalleled in the history of American medicine.

You have got a company that’s a spin-off of one of the world’s biggest manufacturers of carcinogenic chemicals, they have control of breast cancer treatment, they have got control of chemoprevention.

They have got control over the public message of National Breast Cancer Awareness Month, which focuses on early detection and not prevention”.

Sadly, Breast Cancer has become a puppet and a marketing tool of corporate America. Companies that offer toxic foods and products use the pink ribbon to promote and sell their products and boost their consumer image.

The Breast Cancer web site has created a wonderful project called, “Think Before You Think”to raise awareness about the Pink Frenzy.
During “Breast Cancer Awareness Month,” as everything from license plates to yogurt lids are used to raise money for breast cancer., they are often asked, “ Who exactly is benefiting from all this fundraising?”

Don’t pull out your wallet just yet — Think Before You Pink. Here are a few key questions to ask:

  • think beofre you pinkHow much money goes towards breast cancer programs and services?
  •  How are the funds being raised? Is it through the sale of cosmetics that contain chemicals suspected to cause cancer?  Don’t let “pinkwashing” corporations exploit your good intentions by positioning themselves as leaders in the struggle against breast cancer while engaging in practices that may be contributing to rising rates of the disease.
  •  What types of programs are being supported? If research, what kind? Is it research at major institutions that already get enormous financial support, or is it innovative research into the causes of breast cancer that is currently underfunded? If services, is it reaching the people who need it most? Campaigns that are less locally focused may siphon funds away from the community and give them to larger programs and foundations that are already well funded. Do the programs being funded make steps towards ending the epidemic? Programs supporting “breast health awareness” will not bring us any closer to stemming the rising rates of the disease.

Breast cancer is a multibillion-dollar industry. In just one year of funding — 2007 — the National Cancer Institute (NCI) spent $572.4 million on breast cancer research. That same year, the National Institutes of Health (NIH) spent an additional $705 million.

But are they educating women about REAL prevention and steps they can take to help heal Breast Cancer, other than the Big 3: chemo, radiation and surgery?

Most women that I talk to that are on the Breast Cancer journey, want to know more about being proactive and what they can do to change the circumstances that lead to Breast Cancer.

  1. I’ve been trying to figure out how to say the same thing for years. Interesting post!

    Liked by 1 person

  2. Yes I am always happy when October ends and the pink trinkets are put away for another year. The public has been pinkwashed into believing their purchase of pink products or participation in Konen races actually supports breast cancer research or breast cancer patients.

    Liked by 1 person

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